20 July 2026
This Cookie Policy explains how thelittleloop Limited, trading as Lloop, uses cookies and similar technologies when you visit or use our website and online store.
It should be read together with our Privacy Policy.
Our online store is powered by Shopify. Shopify and other service providers may place or access cookies and similar technologies when providing ecommerce, payment, security, analytics, personalisation, marketing and other services.
Where consent is required, non-essential cookies and similar technologies will not be used until you have given your consent through our cookie banner or preferences tool.
You can review or change your choices at any time using the Cookie preferences link available on our website.
1. What are cookies?
Cookies are small text files placed on your computer, mobile telephone, tablet or other device when you visit a website.
Cookies allow a website to recognise a device and may be used to:
- enable essential website functions;
- maintain a basket or checkout session;
- authenticate an account;
- remember preferences;
- protect against fraud;
- understand how the website is used;
- measure website performance;
- personalise content;
- measure or provide advertising.
Cookies may contain a unique identifier but do not necessarily identify you by name.
Information collected through cookies can become personal information when it can be linked to you or your device.
2. Similar technologies
We may use technologies that perform functions similar to cookies, including:
- pixels;
- tags;
- web beacons;
- software development kits;
- local storage;
- browser storage;
- scripts;
- server-side identifiers;
- tracking links.
References to “cookies” in this policy include these technologies where appropriate.
3. Who places cookies?
Cookies used through the website may be placed by:
Lloop
These are cookies placed or controlled directly through our website.
Shopify
Shopify powers our store, accounts, basket and checkout and may use cookies to provide, secure, personalise and improve its services.
Third-party service providers
Third-party services may place cookies where they provide functionality such as:
- payment processing;
- analytics;
- advertising;
- customer support;
- product reviews;
- email marketing;
- fraud prevention;
- social-media or video content;
- website functionality.
A cookie placed by a domain other than the website you are visiting is often called a third-party cookie.
Third-party providers may process information under their own privacy policies.
4. Categories of cookies we use
The exact cookies used may change as Shopify, our theme, installed apps and website configuration change.
The current cookie-preferences tool provides information about the categories available on the website.
Strictly necessary cookies
These cookies are required for the website and Services to operate properly.
They may be used to:
- maintain the shopping basket;
- process checkout;
- remember privacy choices;
- provide account login and authentication;
- maintain website security;
- prevent fraud;
- balance network traffic;
- ensure that forms and pages operate correctly;
- provide a service specifically requested by you.
Because these cookies are necessary to provide the website or a service you request, they generally cannot be switched off through our consent tool.
You may be able to block them through your browser, but doing so could prevent parts of the website from working.
Functional and preference cookies
These cookies enable enhanced functionality and remember choices.
They may be used to remember:
- region or location;
- display preferences;
- account preferences;
- products or categories of interest;
- website customisation choices.
Where these cookies are not strictly necessary for a feature you have requested, we will obtain consent before using them.
If you reject them, some website features may be less personalised or may not operate as intended.
Analytics and performance cookies
These cookies help us understand how people use the website.
They may collect information about:
- pages visited;
- products viewed;
- time spent on the website;
- links selected;
- navigation paths;
- referral sources;
- technical errors;
- website speed and performance;
- completed purchases and conversion rates.
We use this information to:
- analyse website performance;
- understand customer behaviour;
- improve navigation and functionality;
- identify technical problems;
- assess the effectiveness of our Services.
Analytics and performance cookies will be used only after you have given the consent required by law.
Advertising and targeting cookies
These cookies and similar technologies may be used to:
- measure advertising campaigns;
- identify how you reached our website;
- limit how frequently an advertisement is shown;
- create or measure advertising audiences;
- show advertising based on products or pages viewed;
- personalise advertising on our website or other websites;
- attribute purchases or other activity to a marketing campaign.
Advertising providers may combine information collected through our website with information collected from other websites, services or devices.
We and our partners, including Shopify, will not use non-essential cookies or similar technologies for personalised advertising unless you have consented.
Social media and embedded-content cookies
Some pages may contain content or functions supplied by other platforms, such as:
- videos;
- social-media content;
- sharing buttons;
- review widgets;
- interactive tools.
The relevant provider may use cookies to operate the feature, measure its use or link the interaction to an account held with that provider.
Where these cookies are non-essential, the content or function may remain blocked until you give consent.
5. Shopify cookies and enhanced services
Shopify uses cookies and similar technologies to provide and improve the ecommerce Services.
Depending on our Shopify settings, these technologies may support:
- storefront operation;
- checkout;
- customer accounts;
- fraud prevention;
- security;
- reporting;
- analytics;
- personalisation;
- marketing attribution;
- Shopify enhanced services.
Shopify may use information from your interaction with our store, other merchants and Shopify to provide certain enhanced services.
Where required, this non-essential use will depend on the choice you make through our cookie banner.
You can find further information and exercise applicable rights through the Shopify Consumer Privacy Policy and Privacy Portal.
6. Our lawful basis for using cookies
The rules governing the placement of cookies and access to information stored on a device are principally contained in UK electronic-communications and data-protection law.
Strictly necessary cookies
Consent is not normally required for a cookie that is strictly necessary to:
- transmit a communication; or
- provide an online service expressly requested by you.
We use these cookies because they are necessary to operate the website or provide the service you have requested.
Non-essential cookies
We request your consent before using cookies for purposes such as:
- analytics;
- advertising;
- personalisation;
- non-essential functionality.
Consent must involve a positive and freely given choice.
You can reject non-essential cookies without losing access to the basic shopping functions of the website, although some optional features may not operate.
Where information collected through cookies is personal information, our Privacy Policy explains the relevant UK GDPR basis for any associated processing.
The ICO states that consent is generally required for non-essential cookies and similar online tracking, and that cookie consent must meet the UK GDPR standard.
7. Cookie duration
Cookies may be either session cookies or persistent cookies.
Session cookies
Session cookies usually expire when you close your browser or end the relevant session.
Persistent cookies
Persistent cookies remain on your device for a specified period or until you delete them.
The duration depends on the cookie’s purpose and the settings of the organisation that provides it.
The names, providers and durations of cookies may change when:
- Shopify updates its technology;
- we change our Shopify settings;
- we update our theme;
- an installed app is added, removed or updated;
- we change an analytics, advertising or customer-service provider.
Where available, the current cookie-preferences tool or provider information identifies the cookies and technologies in use, their purposes and their duration.
We periodically review the cookies and similar technologies used on our website.
8. Managing your cookie choices
When you first visit the website, our cookie banner should allow you to:
- accept non-essential cookies;
- reject non-essential cookies;
- select particular cookie categories.
Strictly necessary cookies cannot ordinarily be disabled through the banner because they are required to provide the website or requested Services.
You can review or change your decision at any time by selecting the Cookie preferences link in the website footer.
Withdrawing consent does not affect the lawfulness of any use that occurred before consent was withdrawn.
Shopify’s automated customer-privacy settings are designed to restrict non-essential Shopify data collection in the UK until consent has been obtained. Shopify notes that manually installed third-party pixels and cookies must also be configured to honour those choices.
9. Browser controls
Most browsers allow you to:
- view cookies;
- delete cookies;
- block all or some cookies;
- block third-party cookies;
- receive a warning before a cookie is placed.
The method varies by browser and device.
Blocking or deleting strictly necessary cookies may prevent you from:
- adding items to your basket;
- completing checkout;
- logging into an account;
- retaining privacy preferences;
- using other essential features.
Browser settings may not control all similar technologies, such as pixels, device identifiers or server-side measurement. The website’s Cookie preferences tool should therefore also be used.
10. Email tracking
Marketing and service emails may contain tracked links or pixels that record information such as:
- whether an email was delivered;
- whether it was opened;
- whether a link was selected;
- the type of device or browser used;
- subsequent website activity associated with the message.
We may use this information to:
- understand whether communications are useful;
- improve email content;
- measure campaigns;
- troubleshoot delivery problems;
- personalise future communications where permitted.
Where email tracking involves storing or accessing information on your device, it will be used only where legally permitted, including obtaining consent where required.
You can unsubscribe from marketing emails at any time. Blocking images in your email application may also prevent some email pixels from loading.
11. Advertising controls
Rejecting advertising cookies through our preferences tool should prevent us and integrated advertising providers from using non-essential cookies through our website for personalised advertising.
You may still see advertisements, but they may be less relevant and should not be based on non-essential tracking from our website.
Advertising providers may also offer their own account, browser or device controls.
Changing advertising settings directly with another provider does not necessarily change the consent choice recorded on our website, and changing our website preference does not necessarily remove information previously stored by another independent provider.
12. International processing
Some cookie and technology providers may process information outside the United Kingdom.
Where information collected through cookies is personal information, international transfers will be handled as described in our Privacy Policy.
Depending on the provider and destination, safeguards may include:
- UK adequacy regulations;
- the UK International Data Transfer Agreement;
- the UK Addendum to standard contractual clauses;
- another lawful transfer mechanism.
13. Changes to this Cookie Policy
We may update this Cookie Policy when:
- our website changes;
- Shopify changes its technology or privacy settings;
- we add, remove or update an app;
- we change our analytics or marketing tools;
- legal requirements or regulatory guidance change.
We will publish the updated version on the website and revise the “Last updated” date.
Material changes may also be communicated through the website, consent banner or another appropriate method.
14. Contact us
Questions about this Cookie Policy or our use of cookies can be sent to:
Email: hello@thelittleloop.com
Company:
thelittleloop Limited, trading as Lloop
Registered office:
71–75 Shelton Street
Covent Garden
London
England
WC2H 9JQ
Company number: 12309519